by euzebra | Sep 18, 2016 | Other
Martial artists train in a variety of the “fighting arts,” but one common element they all have in common is the ability to defend one’s self. Hence the title, “self-defense.” Look at it’s History Martial arts history is packed with examples, from the tales of Shaolin...
by euzebra | Sep 14, 2016 | Other
Opening your own gym can be a dream come true, but it can be hard to make a living if you cannot get students through your doors. That’s why marketing and promotion are two of the most important aspects of owning an MMA facility, yet it’s something that many gym...
by euzebra | Sep 12, 2016 | Other
For the long-term health of your MMA/MA students – and for your business – it is important to keep training injuries to a minimum. Any injuries that occur at your gym affect you financially. If a student gets hurt, one of two things typically happen: they...
by euzebra | Sep 7, 2016 | Other
The origins of Yoga date back to over 5,000 years ago. Since that time, there have been countless revisions to the practice, causing it to evolve into the modern form of exercise – both physical and spiritual – that it is today. From Hatha to Ashtanga,...
by euzebra | Sep 1, 2016 | Other
Mats are such an integral part of the Mixed Martial Arts training experience. If you are looking to open a new facility, it’s never too early to begin planning your next mat purchase, and if you own an existing facility, it’s never too late to take stock in your MMA...
by euzebra | Aug 24, 2016 | Other
Flinching while sparring is a common issue that every boxer and MMA fighter has to overcome. It’s simply a natural reaction for junior fighters who are stepping into the MMA cage for the first time. When anything comes flying at our faces, our primal reaction is to...
by euzebra | Aug 20, 2016 | Other
Merchandising the items you sell at your pro shop is the best way to make some extra income. There is, however, a right and wrong way to do it. Merchandising Tips for the New Gym Owner Your gym’s pro shop should not be overwhelming or confusing to your students. The...
by euzebra | Aug 17, 2016 | Other
Creating an MMA or martial arts gym that appeals to people is all about three things: Building an amazing gym culture Your training expertise Location. Location. Location Of these three things, your expertise and culture can be built up over time, but there is only...
by euzebra | Aug 14, 2016 | Other
The growing exposure of MMA has become increasingly more positive, making your job of promoting to people who might be interested in martial-arts style training easier. But this growth can also help you promote to a much larger audience of people than those who are...
by euzebra | Aug 10, 2016 | Other
Yoga is a great way to exercise, relax and have fun. It’s proven to be more than just a passing fad. Classes are often booked full, and more and more yoga studios are popping up in cities all over the world. But yoga doesn’t always have to take place inside of a...
by euzebra | Aug 2, 2016 | Other
You likely already advertise and promote your business to draw in people who are interested in martial arts or mixed martial arts, but have you ever considered the possibility of encountering a random walk-in customer? If you’ve never had a walk-in customer, ask...
by euzebra | Jul 6, 2016 | Other
If you’ve decided that the look of wood is right for your new yoga floor, you’re not alone. Many people gravitate towards the natural look of wood because it creates a yoga atmosphere that feels open, comfortable and earthy. And nothing accomplishes this more than...
by euzebra | Jun 24, 2016 | Other
Effectively managing your team (staff) is critical for your long-term success, yet it is a component that is often overlooked by the small business owner. Building and maintaining a positive business culture leads to healthy employee relationships. Any organization,...
by euzebra | Jun 22, 2016 | Other
We’ve mentioned before that there’s an importance for developing both speed and strength while training for MMA matches. Speed is a technique utilized for striking, punching and moving around an opponent. Whereas strength is the amount of force your body is able to...
by euzebra | Jun 17, 2016 | Other
Did you ever stop to think about your brand? What is it? Why does it matter? How can you manage it? Maybe you’ve never even given it a thought? It’s important to realize, however, that your brand exists whether you think about it or not. The Ins-and-Outs of your Brand...
by euzebra | Jun 15, 2016 | Other
Sometimes it’s easy to dismiss improper etiquette because there’s no official rules in place. So, does that mean it’s okay to utilize improper etiquette in the classes you attend? Absolutely not. Poor etiquette can ruin the experience of a class session for another...
