Zebra Blog
Merchandising 101 for MMA/MA Gym Owners
Merchandising the items you sell at your pro shop is the best way to make some extra income. There is, however, a right and wrong way to do it. Merchandising Tips for the New Gym Owner Your gym’s pro shop should not be overwhelming or confusing to your students. The...
Choosing the Right Location for Your MMA Gym
Creating an MMA or martial arts gym that appeals to people is all about three things: Building an amazing gym culture Your training expertise Location. Location. Location Of these three things, your expertise and culture can be built up over time, but there is only...
The Tools for Fitness and Martial Arts Training
The growing exposure of MMA has become increasingly more positive, making your job of promoting to people who might be interested in martial-arts style training easier. But this growth can also help you promote to a much larger audience of people than those who are...
Taking your Yoga Class Outdoors
Yoga is a great way to exercise, relax and have fun. It’s proven to be more than just a passing fad. Classes are often booked full, and more and more yoga studios are popping up in cities all over the world. But yoga doesn’t always have to take place inside of a...
How Gym Owners Should Greet Walk-In Customers
You likely already advertise and promote your business to draw in people who are interested in martial arts or mixed martial arts, but have you ever considered the possibility of encountering a random walk-in customer? If you’ve never had a walk-in customer, ask...
Wood or Woodgrain: Which is Better for your Studio?
If you’ve decided that the look of wood is right for your new yoga floor, you’re not alone. Many people gravitate towards the natural look of wood because it creates a yoga atmosphere that feels open, comfortable and earthy. And nothing accomplishes this more than...
Building a Strong Team Environment
Effectively managing your team (staff) is critical for your long-term success, yet it is a component that is often overlooked by the small business owner. Building and maintaining a positive business culture leads to healthy employee relationships. Any organization,...
Strength Training for MMA Fighters
We’ve mentioned before that there’s an importance for developing both speed and strength while training for MMA matches. Speed is a technique utilized for striking, punching and moving around an opponent. Whereas strength is the amount of force your body is able to...
Your Brand is Your Promise
Did you ever stop to think about your brand? What is it? Why does it matter? How can you manage it? Maybe you’ve never even given it a thought? It’s important to realize, however, that your brand exists whether you think about it or not. The Ins-and-Outs of your Brand...
8 Do’s and Don’ts of Yoga Etiquette
Sometimes it’s easy to dismiss improper etiquette because there’s no official rules in place. So, does that mean it’s okay to utilize improper etiquette in the classes you attend? Absolutely not. Poor etiquette can ruin the experience of a class session for another...