There are currently more people than ever interested in training in MMA and traditional martial arts, presenting martial arts facility owners with more opportunities than ever to be very successful. While obtaining new memberships is a surefire way to increase revenue at your academy, it’s not the only way. Sometimes you need to think outside the box. Here are a few proven ways to boost revenue at your facility.
Raise Your Prices
If you offer high-quality martial arts instruction, there’s nothing wrong with gradually increasing your gym’s prices. This simple move can increase earnings by thousands of dollars a year. However, you don’t have to drastically raise your membership fees. Just a few percent points of an increase in cost can make a big difference in your bottom line. However, be sure to notify your clients in advance. Satisfied members will have no issues spending the extra money.
Book Private Sessions
While some people enjoy participating in groups, others prefer the individual attention they get with one-on-one training sessions. A little additional coaching could take their skills to the next level. To get people more interested in taking private lessons, be sure to advertise as much as possible. Social media platforms, such as Facebook and Twitter, are great for promoting your business. You can even send special offers via email.
Consider Offering Childcare Services
Parents often have a difficult time finding someone to babysit their children. If you decide to offer childcare services, members will appreciate the convenience of being able to bring their kids. Most importantly, you stand to significantly boost your annual earnings. Remember, starting a childcare service takes a bit of planning. Make it a priority to research all of your required legal responsibilities beforehand.
Sell Products at the Facility
While your main goal is to teach martial arts, you can also sell a few retail items at your facility. Your members may find training gear and apparel to be very appealing. You can either partner with well-known manufacturers to sell their products or work with a company to print your logo on some merchandise. Many facilities also choose to sell drinks, food, supplements and other items in their space.
Nutritional and Health Coaching
Martial arts training involves more than just learning the discipline. Many people train to get in shape or enhance their overall wellness. For this reason, it’s a good idea for you to offer nutrition and health coaching. You may be surprised by how many members are interested in improving their eating habits and tracking their fitness progress.
Try Selling Advertising Space
Once you’ve created a successful martial arts center, try selling advertising space. Other local businesses will likely be more than happy to invest. Spas, salons, restaurants, and grocery stores are just a few of your potential clients.