Facebook – The Power of “Like”

Facebook – The Power of “Like”

What is a customer worth? Over the past 10 years, many social media “experts” have attempted to place a value on Facebook “likes.” The numbers have ranged from $5 to $100, according to these “experts.” In other words, it is still very hard to measure the return on...
Are You Training Too Hard?

Are You Training Too Hard?

With the rise and popularity of MMA, many fighters are not only training more but they’re training harder. This has led to many concerns about training too hard and the negative effect it can have on a fighter’s body. The problem though, is there’s no exact way to...
Why MMA Fighters Should Do Yoga

Why MMA Fighters Should Do Yoga

What’s the first thing that comes to mind when you think of yoga? It’s probably something along the lines of a class full of stay-at-home soccer moms participating in a few relaxing stretches and not a class of MMA fighters getting ready for their next match. But,...
Finding the Balance Between Strength and Speed

Finding the Balance Between Strength and Speed

A good training program shouldn’t just be based solely on the quality of the facility’s Martial Arts mats or training equipment, but how it incorporates a balance between strength and speed in its training programs. It’s both balanced and dynamic because the events...
Facility Design is Critical

Facility Design is Critical

No, running a successful MMA Gym or Martial Arts Dojo is not JUST about looks, but the physical design of your facility does make a difference! Restaurants and clothing stores call it “environmental psychology.” It’s about understanding that environment can affect...
6 Yoga Poses that Benefit Athletes

6 Yoga Poses that Benefit Athletes

For some reason or another, many athletes have come to believe that yoga is just a method for stretching, and if they’re already stretching before and after workouts they don’t need to participate in yoga practice. What they don’t realize is that yoga has many other...
Free Trial Memberships

Free Trial Memberships

Many MMA and Martial Arts training facility owners believe strongly that their services need to be experienced and they are willing to give “Free Trial Memberships” to convince people. Others refuse the “free” mantra, providing low-cost introductory memberships...
Smart Business Practices

Smart Business Practices

Implementing smart business practices is critical to the long-term success of any small business, like a martial arts dojo or mixed martial arts gym. It starts with keeping good records. You should have monthly financials that you review on a regular basis. These...
How to Properly Clean your Training Equipment

How to Properly Clean your Training Equipment

If you’ve been around a training facility, chances are you know how hard the athletes can be on the equipment they’re using. Most equipment is built to stand up to this amount of punishment, but only if properly cared for. Since we know how much pride the gym owners...
Choosing the Right Flooring for your Yoga Studio

Choosing the Right Flooring for your Yoga Studio

Designing your first (or second or third) yoga studio can be the most exciting, challenging and rewarding experience all wrapped up into one. From layout and studio floors to wall colors, general decor and so much more, the list of things to decide on can seem...
Building an MMA Gym on a Budget

Building an MMA Gym on a Budget

Building an MMA gym on a budget requires patience and a willingness to invest in the necessary equipment to protect you, your training partners and your students. If you are looking to get your gym off the ground, you will want to invest in the most essential...
Safety Tips for MMA Training

Safety Tips for MMA Training

Safety is an integral part of effective MMA training, and whether you or your students are sparring in an MMA Cage or on a mat, it’s something that should be handled with the utmost care. There are well known fighting and training practices that are safe for athletes...
The Importance of Warming Up Before Training

The Importance of Warming Up Before Training

Warming up is one of the most under-appreciated and underutilized parts of MMA training. But its importance can and should never be brushed aside. Any gym leader or student who takes their training seriously, and wants to reach the peak level of performance every...
Making a Good First (or Second) Impression

Making a Good First (or Second) Impression

No one likes to be sold something, yet everyone likes to buy. So, how do you make people want to buy a membership to your martial arts facility? It’s all about nailing the first impression. Creating a positive experience is key, especially with the increasing...
Which Floor Mat is Best Suited for your MA Style?

Which Floor Mat is Best Suited for your MA Style?

Choosing the right martial arts mats for your style of fighting isn’t as complicated as it sounds. It really just comes down to what you want to get out of your mat and how you are going to be using it. Zebra carries a few different styles of mats, each with their own...